The Creative Co.
For the past decade, my work has encompassed a mix of two worlds: the structure of global corporate brands and the hands-on energy of independent businesses. I've helped household names and solo founders alike find clear but creative ways to tell their stories and grow.
No grandstanding or complicated agency talk — just ten years of practical experience in understanding what audiences want alongside an unfussy, imaginative approach to marketing and communications.
GREAT LITTLE TRADING CO.
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DOG FRIENDLY DESTINATIONS
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CRICKET WALES
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SYNTEGON
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THE SPORTS WAREHOUSE
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LAURA ASHLEY
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TRIVAGO
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DIRECT AFFINITY CX
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THE LLANFENDIGAID ESTATE
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HOMEBASE
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ARTISAN LIVING
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GREAT LITTLE TRADING CO. • DOG FRIENDLY DESTINATIONS • CRICKET WALES • SYNTEGON • THE SPORTS WAREHOUSE • LAURA ASHLEY • TRIVAGO • DIRECT AFFINITY CX • THE LLANFENDIGAID ESTATE • HOMEBASE • ARTISAN LIVING •
GREAT LITTLE TRADING CO.
CONTENT STRATEGY & COPYWRITING
I spent three years as the creative go-to for one of the UK’s best-loved children’s retailers. It was a high-volume partnership that covered everything from their Pinterest strategy and blog to the copy for their seasonal catalogues.
The job was simple in theory but relentless in practice: maintaining a consistent, helpful brand voice across every single touchpoint.
Whether it was a product description or a long-form article, the goal was to keep things inspirational without losing the practical, real-life tone that parents actually trust.
DOG FRIENDLY DESTINATIONS
FOUNDER & MARKETING LEAD
I built one of the UK’s leading dog friendly travel platforms from a standing start. Over five years, I grew it to 80k followers and 20k monthly web visitors, all on a £200-a-month advertising budget - which, in the travel industry, is practically nothing.
It was a five-year exercise in seeing how far you can get with creative content and a healthy obsession with analytics. I ran the whole thing without a big team or a corporate budget, proving that a brand can compete on a shoestring if you're prepared to get the details right.
I successfully exited the business in the summer of 2025, leaving it as a masterclass in how to build a loyal audience from scratch.
The sports Warehouse
BRAND DEVELOPMENT & LAUNCH STRATEGY
I’ve been working with the founder to turn a big, empty shell into a functioning business.
Beyond the branding and website, my role has been a bit of a ‘whatever’s needed’ remit, from figuring out how to maximise the space for revenue and defining staff roles and responsibilities, alongside crafting a narrative to resonate with the cricketing community while building commercial momentum.
We’re in the midst of a soft-launch that’s seeing us hit targets well ahead of schedule, with block bookings already secured into 2027.
rachel southern mcim
ABOUT ME
I’ve always enjoyed the challenge of making things work, whether that’s a data-led strategy for a global brand or the creative identity for a new start-up. My background is a bit of a mix; from working in Zürich for General Motors, co-ordinating internal communications across Europe, before moving into the interiors, travel and hospitality arenas, and more frequently, the world of cricket.
I founded The Ordinary Lovely, which grew into one of the UK’s top interiors blogs and earned a ‘Best of Pinterest’ award, as well as recognition from The Telegraph. Later, I built and successfully exited Dog Friendly Destinations, a platform that organically scaled to over 80,000 followers and taught me everything I know about building an audience from scratch.
Today, I use that blend of corporate structure and creative agility to support companies and brands across the UK and Europe with their marketing and communications.
